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Title: SOS Direct Mailer
Client: Samaritans of Singapore

Year: 2016

This work was created for Megan's Copywriting module where they were to create a Direct Mailer for a chosen client. Megan decided to pick the Samaritans of Singapore (SOS), a suicide prevention centre, and create a direct mailer to encourage people to join as volunteers.

The envelope has a square window that allows the card to be seen from the outside, and the noose is a seperate removable piece that the recipient has to remove in order to open the card. The desired message to be communicated is that the recipient can likewise save the lives of people with suicidal thoughts by signing up as a volunteer at SOS.